This letter card (an envelope with the above image on front) and space on the reverse for stamp and address was believed to date from the 1940s, note the fields where now there are caravans and a chalet park. Also how few vehicles are to be seen, a quieter pace of life. However; we have now been advised by Callum Duff: “Based on the appearance of two buildings, I would date this image between 1925 and 1935. The Pier Theatre was built in 1925 between the two shore end buildings to keep the pier as an attraction after being breached by SS Ovenbeg in 1924. The Assembly Rooms (now The Spa Hotel) was extended with an apron of new windows in 1935 and this work has yet to be started. If somebody knows when Exeter Street and Bristol Avenue were built, the date could be narrowed to something more accurate because it doesn’t look like work has started on this development either.”
Image courtesy of Iris Place and many thanks to Callum Duff for assistance in dating the image.
Based on the appearance of two buildings, I would date this image between 1925 and 1935. The Pier Theatre was built in 1925 between the two shore end buildings to keep the pier as an attraction after being breached by SS Ovenbeg in 1924. The Assembly Rooms (now The Spa Hotel) was extended with an apron of new windows in 1935 and this work has yet to be started. If somebody knows when Exeter Street and Bristol Avenue were built, the date could be narrowed to something more accurate because it doesn’t look like work has started on this development either. Great photo though.